Just Taught My Mum Advanced Conversion Tracking!

Conversionizer is so simple to use, I set it to the ultimate test.

Teach my mother how to do conversion tracking.  

And not only how to use Conversionizer, but to understand why.

And be able to create a split test on her own.

And get it running.

No small feat you say.  Am I losing my mind?

This is what I did.  Step-by-step.

Step 1.  Find a page with traffic

I have conversionizer running on the conversionizer site, of course.  
So I whipped open the dashboard.

This is for the last 7 days of a new site

There's a box that lists the most clicked pages with whatever date range you select.

The Home page is getting clicks. So we clicked the Home link.  

So we've got our page.

Step 2: Create a split test

What's a split test she asks?

Say I think that we could get more sales if the 'Get Conversionizer' button said 'Download Conversionizer'.  But how do I know for sure?

Let's test it.

This is the next screen we got to after clicking the dashboard link.

Click the split testing button

To add a new split test, you click the 'Add New' button. And a box pops up.

'Clone Page' is selected so that an exact copy of the Home page can be made for our test.

Setting the Display % to 20 means that 20% of the time the 'Download Conversionizer' page will be displayed to a Home page visitor.

We left it inactive, and clicked 'Add'.

Click 'edit' to open WordPress editor

Now we need to make the button text say 'Download Conversionizer'.

The edit link opens up the WordPress page editor.  The page is an exact clone of the Home page so I could use my current page builder plugin to change the  button text.

Updated button

Step 3: Run the split test

To get our test running we set it to active.

Done.

The split test is now running from the date it was set active.

How Does It Work?

The test collects data whenever it is displayed. In this case it is displayed 20% of the time when people go to the  Home page.

Here's an example with data.

The highlighted green box shows:

Sales conversion rate: 1.4%, with 93% confidence that the test is a winner. 

If this was our data we could be 93% sure that 'Download Conversionizer' would have a better sales conversion rate than 'Get Conversionizer'.

We really should be 95% confident statistically speaking.

How do I know if the test wins?

Conversionizer monitors active split tests and sends you an email whenever one wins.

How do I make the change show all the time?

Go back to the test and click the 'Promote Winner' button.

The exact content of the test page is copied to the actual Home page.

The split test has ended.  The button will now be 'Download Conversionizer'.

What's auto promote?

Auto Promote:  If you check this, you won't have to go back and promote the winner.  Conversionizer will do it for you.

This means that I can setup lots of split-tests and just wait for an email letting me know that my site is being optimized. Automatically.

Huge time saver. 

Conversionizer makes it easy

It's really only a couple of clicks to create and run a split test.

From idea to published winner content.

  • check
    Click the Add New button
  • check
    Change the content for the test
  • check
    Set to auto promote
  • check
    Set to active

My mother got it.  


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John Ayling

John Ayling is the founder of Conversionizer. Obsessive code geek marketer with a passion to put conversion tracking into the hands of as many online marketers as possible. Telling him 'you can't do that' is like holding a red flag to a bull! More about John and why he created Conversionizer here: About Us

  • Kate Burgess says:

    I like it!

  • Mum says:

    Thanks John. That makes so much sense. Now don’t forget to get some sleep!

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