Inbound Links Overview
A Conversionizer Inbound Link is a special URL that points to a specific page on your site.
Using an inbound link means that all clicks on the link are tracked, giving the ability to create a specific link campaign and optimize conversions.
Clicks, sales conversions and a whole host of other data can be tracked.
When to use Inbound Links?
Inbound links can be used anywhere external to your site.
Here are some examples:
- Facebook sponsored ads
- Facebook posts
- Links in emails
- Blog comment links
- Google Adwords, Bing and other pay-per-click (PPC) platforms
Benefits of using Inbound Links?
The overall benefit of using inbound links with Conversionizer is that you can separate unprofitable from profitable traffic.
This means you can turn losing or break-even paid campaigns into profitable ones. And for 'free traffic' it means that you can focus on web traffic that gives the most profit for effort.
Track by campaign
Track clicks, sales, new subscribers, revenue, costs, profit and other useful statistics by link campaign.
By creating a link for each campaign you can see what traffic source is working for you and what's not.
Optimize landing pages for each inbound link
Split-test different versions of landing pages to see which page gets more sales per click.
Optimize traffic types by link sub-category
Add multiple categories to the same link to refine and target better converting traffic.
- Ad types
- Demographics - eg. 20-25, female, male, etc..